OUR THOUGHTS IN THE NEWS
LEADERBOARD: AUSTIN ESPINOZA
We sat down with the former head of Longhorn Gaming to hear about his early inspiration, work he’s tackling now, what opportunities he sees in gaming and some of the challenges that stand in his way.
HOW NONENDEMIC BRANDS CAN TACKLE ESPORTS
We shared our thoughts around the opportunities nonendemic brands have in esports marketing. Spoiler alert: It’s harder than you might expect if you’re trying to do it well, and you should probably start by getting to know your audience first.
WHY EVERY CMO SHOULD SPEND THE HOLIDAYS GAMING
Even if your brand isn’t native to the gaming category, odds are your audience is made up of many gamers. And the best way to better understand them is to pick up a controller, sign on and see what the fuss is all about.
WANT OUR THOUGHTS?
Now you’re probably thinking, “Wow, this is amazing. They seem really smart and experienced in gaming. I would love to get a quote from them for this article I’m writing. If only there were a way to get in touch with them …”